Landscape Workspace

Hallmark system in three optical sizes for Case Fleher's Los Angeles architectural office and it's public-facing landscape resource. Combined to form ingot signatures on any of its generated material, they form a readable key to the season of creation, production origin, and materiality of any object. Seasonal marks reflected the realities of California's current climate. Poppies to represent spring in California, sycamore pods to represent winter, palm tree ablaze to acknowledge ongoing megadrought, and Santa Ana winds to represent fall. The production marks are interpret mapping in a more abstract way. For L.A., the 110/10 interstate exchange as transit strategy. For China, the first movable type system posits writing as a deliberate visual logic. India is represented by a Pillar of Ashoka, an early boundary tool that was prescient of later, widespread multicultural exchange. California is represented by the San Andreas fault that traverses the state, and the U.S.A. by ancestral Puebloan dwellings in present day Colorado, the oldest known manmade buildings here. Stylized alchemical symbols were drawn to represent materiality for brass, gold, wood, 22K and 24K gold, and porcelain. The latter mark working as a secret signature portmanteau mark of the founders initials (C.C.F.) and ram's horns. Batch numeration was drawn from cast street signs once widely used in Los Angeles. The office wordmarks were based loosely on the great Gerard Unger's Decoder (1992).